Tuesday, June 21, 2011

Today in type

Currently I am fortunate enough to taking a class with typography legend Ed Benguiat at New York City's School of Visual Arts. I expect to learn a lot from Ed and will post assignments here accordingly.


Today's assignment. Make logo with a 130 degree drop shadow. Sounds easy with just a click of a mouse right? Illustrator failure. Notice the drop doesn't remain even among all letters. Almost as if the light source is shifted between letters.
Option II, hand kern and stretch the letters. The shadows for the X may be distorted but looks much better optically.