Ice ice baby...
Maybe you've been out of america for a while or just haven't live the collage lifestyle in a number of years, in either case you are missing out on all the rage across america at this moment in time.
Icing!
Friend of smirnoff or not, a bro has little choice.
The rub is as follows: Young college students carry a bottle (warm in most cases) of smirnoff ice in anticipation of another young (wo)man pulling out their own bottle of smirnoff ice in a challenge. If said defendant is not equipped with their own bottle of smirnoff ice, they then must drink the one the attacker presents them in a single chug on one knee and a requisite second bottle (god only knows where bottle number 2 comes from). In anticipation of being Iced or in an effort to opt out of the game large numbers of college students are equipped with an extra bottle of ice at all times. If you have ever had a warm malt liquor beverage, you know that this is a disgusting beverage, if you have ever consumed a smirnoff ice, you can imagine the hell that might consume your taste buds with the prospect of a warm smirnoff ice (think zima post UI track).
Lets hope like all american fads this one passes with a quickness much like the way of the piano tie and the zipper pants.
A video for inspiration:
